Hair salon website: how to get it right

Does a hairdresser need their own website?

Many hairdressers get by with Instagram and a booking app. That works, until it doesn't. On social media the platform decides who sees your posts, and a new client has to hunt for your prices and address. On your own website, you are in control.

• You are found more easily in Google when someone searches for hairdresser plus your town.
• Your prices, opening hours and booking button are neatly together.
• You show your style in a way that suits your salon.
• You depend less on a single app or platform.

What should a hair salon website include?

A hairdresser's website doesn't need to be big. Make sure these parts are right:

• A homepage with a strong photo of your salon or your work, your town and a booking button that always stays visible.
• A complete price list, grouped by category: women, men, children, colour, treatments.
• A page about the stylists in your salon, with photo and speciality. Clients often choose a regular person.
• A portfolio with your own photos of cuts, colours and fades.
• Opening hours, address, parking and how to get there by public transport.
• Real client reviews.
• Practical arrangements: what if you are late or need to cancel?

Online booking at the hair salon

For most clients, booking online has become the normal way. They plan in the evening on the sofa, not by phone during opening hours. For you, it means fewer calls while you are cutting.

There are two routes. You connect an existing salon booking system to your website, or you have a system built that fits exactly. For most salons an existing package is a fine start. Custom work becomes interesting if you have several locations, want your own rules for treatments or want to connect your schedule to other systems. Read more in online booking system.

When it comes to booking, pay attention to these points:

• Let clients choose a treatment and a stylist.
• Work with real durations. Colour and cut takes longer than a cut alone.
• Send automatic reminders, so fewer people fail to turn up.
• Make cancelling easy, so the slot becomes free again.
• Make sure booking also works without creating an account.

Look and feel: does your website match your salon?

A client who opens your website should feel straight away what kind of salon you are. A rugged barbershop calls for a different design from a light women's salon or a hairdresser specialising in curly hair. Match colours, fonts and images to your interior and your logo, so the site and the salon feel like one whole.

Do keep the design calm. Too many effects, moving banners and pop-ups distract from what matters: seeing your work and making a booking. Go for large, sharp photos, short copy and clear buttons. Always test the site on your own phone, one-handed, the way your clients use it. If you can't make a booking within a minute, there is work to do.

Showing your work: photos and Instagram

With a hairdresser, people choose on style. Photos of your own work are therefore the most important part of your site. Stock photos of models work against you here: clients can tell straight away that they aren't real.

• Take photos in good light, against a calm background.
• Always ask the client's permission before putting a photo online. Recognisable people have rights to their own image.
• Show a before-and-after for colour work and big changes.
• Show your Instagram feed on your site, but also keep your best work in a portfolio of its own. A feed changes every day.

Getting your hair salon found in Google

Most people look for a hairdresser nearby. They type hairdresser plus town, or hairdresser near me. They then first see a map with salons. That is where you want to be at the top.

• Keep a complete and active Google Business Profile, with photos, opening hours and a link to your booking page. Read how in optimising your Google Business Profile.
• Mention your town and neighbourhood clearly on your website, in your homepage title and on your contact page.
• Ask happy clients for a review, for example via a link in your confirmation email.
• Use exactly the same name, address and phone number everywhere.

Read more about getting found in your region in our article on local SEO.

Common mistakes on hair salon websites

• No prices, or only a 'from' price without explanation.
• A booking button that only appears at the bottom of the page.
• A site that loads slowly because of large photos.
• Opening hours that don't match Google.
• A site that looks different on a phone than intended.

Having your hair salon website built by Violexa

We build websites for salons that feel calm and stylish and let clients book quickly. You can see examples in our work. A custom website through websites and apps starts from €1,799 excl. VAT (€2,177 incl. VAT). That includes design, build, a design that works on every screen, basic SEO, Google Analytics and a CMS connection with guidance, so you can update your prices yourself.

Want to know what your salon needs? Book a free quickscan. It is a 30-minute conversation, online or at your salon. Afterwards you get short written advice with a price indication, with no obligation.

Frequently asked questions