A landscape gardener website needs to do one thing above all: show how beautiful a garden becomes when you design, build or maintain it. A garden is an emotional purchase. People look at photos, dream a little and then want to know whether you work in their area and roughly what it costs.
In this article you will read which pages you need, how to photograph your gardens well, how to work with the seasons and how to get better enquiries. It works for a freelance gardener (zzp'er) and for a landscaping company with a few crews.
What should a landscape gardener website include?
- A homepage that says in one sentence what you do and in which region.
- A page per service: garden design, garden landscaping, paving, fencing, planting and garden maintenance.
- A projects page with photos of gardens you made yourself.
- An explanation of how you work, from first visit to handover.
- Customer reviews.
- A page about you or your team.
- An enquiry form and a phone number you actually answer.
Garden landscaping and garden maintenance are very different requests. One customer wants a new garden once; another is looking for someone to come and prune four times a year. Give each its own page and its own form.
Many visitors also want an idea of the cost. You can rarely give a fixed price for landscaping, because every garden is different. What does help: explaining what the price depends on. Think of the size, the soil type, the kind of paving, how much soil needs removing and how big the plants are. For maintenance you can often give a starting price per visit or per year. That filters out visitors with a very different budget, and serious customers feel better informed.
Showing your gardens: photos and projects
For a landscape gardener, images sell more than words. Yet many gardeners' sites only show stock photos. That is a shame, because your own work is the strongest proof. Here is how to turn it into a good portfolio:
- Photograph every garden before, during and after the work, from the same angle.
- Come back after a few months once the planting has grown. That is when a garden really looks its best.
- Take photos in soft light, in the morning or late afternoon.
- For each project, briefly describe the customer's request, what you did and which materials you used.
- Mention the town, but ask permission and leave out house numbers.
- Sort projects by type, such as small city garden, family garden or low-maintenance garden.
Large photos quickly make a site slow. Have them resized automatically and only loaded when the visitor scrolls to them. Read more tips in our article on photos on your website.
Seasons: your gardening website through the year
A landscape gardener's work shifts with the seasons. You can use that on your website. In spring, people search for landscaping and planting. In autumn, for pruning, leaf clearing and getting the garden ready for winter. Adjust your homepage with a few sentences to match.
- Put the season's work at the top, for example 'Book now: spring garden landscaping'.
- Be honest about how full your schedule is. 'We can schedule new landscaping again from March' avoids frustration.
- Now and then, write a short tip, such as when to trim a hedge. That helps with Google too.
- Offer design consultations in the quiet months, so your spring is already filled.
Better enquiries for garden landscaping and maintenance
Many gardeners get enquiries they can do little with. 'I'd like a quote for my garden' tells you nothing. A smart form gets you the right information straight away, without putting the customer off.
- Ask what kind of work it is: landscaping, maintenance or design.
- Ask the approximate size of the garden in square metres.
- Let the customer upload a few photos of the current garden.
- Ask for a rough budget, with broad options. That tells you whether a visit makes sense.
- Keep the rest short: name, town, phone or email.
Photos of the current garden often save you a trip. You see straight away whether it is a small job or a complete redesign. Read more about forms that work in our contact form tips.
Getting found as a landscape gardener in your region
People search for 'gardener' plus their town, or for a service such as 'paving installation'. Your service area is usually a radius around your business. That is where you want to be visible.
- Complete your Google Business Profile, with your service area and lots of photos of your own gardens.
- Ask happy customers for a review and to mention the type of work in it.
- Create a page per service, so Google knows exactly what you do.
- Only write pages per town if you really have something to say about that place, such as projects there.
Pages per village that differ only in the place name don't help. Google sees them as doorway pages. Read how to do it properly in our article on local SEO.
Common mistakes on landscape gardener websites
- Only stock photos of gardens you didn't make yourself.
- One page with all services mixed together.
- No service area mentioned, so visitors don't know whether you come to them.
- A projects page where nothing has been added for years.
- A site that is awkward on a phone, while many people search on their phone while standing in their own garden.
- Enquiries left for days during the busy season.
Having a website built for your landscaping business by Violexa
At Violexa a custom website starts from €1,799 excl. VAT (€2,177 incl. VAT) per project. That includes design, build, a design that works on every screen, basic SEO, Google Analytics, a CMS and training. With that CMS you put new gardens online yourself, with photos and a short description.
We work from Amsterdam and build for businesses all over the Netherlands. You can see examples of websites we made in our work.
Want to know what your landscaping business needs? Request a free quickscan. In 30 minutes, online or on location, we look at your situation together. Afterwards you get short written advice with a price indication, with no obligation.
Frequently asked questions
How much does a website for a landscape gardener cost?
At Violexa a custom website starts from €1,799 excl. VAT (€2,177 incl. VAT). That includes design, build, basic SEO and a CMS you can use to add projects yourself. For extra features you get a fixed price upfront.
How do I get more customers online as a gardener?
Show photos of your own gardens, collect Google reviews and complete your Google Business Profile. Create a page per service and respond quickly to enquiries.
Can I add new gardens to my website myself?
Yes, if your website has a CMS. That is an admin area where you add photos and text without technical knowledge. At Violexa you also get training in using it.
Should a landscape gardener put prices on their website?
Fixed prices are difficult, because every garden is different. It does help to explain what a price depends on, or to give a starting price for maintenance. Then visitors know better what to expect.
