A website for installation and repair companies has to help a customer with a problem as quickly as possible. Someone with a broken washing machine, a leaking tap or a central heating boiler that won't fire up wants to know: can you fix this, do you cover my town, when can you come and roughly what will it cost? Your site needs to answer those questions within seconds.
In this article you will read how to do that: which pages you need, how to get found in your service area, how to bring in fault reports and quote requests, and which mistakes to avoid.
What do customers look for on an installer's website?
In installation and repair work there are roughly two kinds of customer. The first has a problem right now and wants help fast. The second is planning something, such as a new heat pump, a bathroom or air conditioning, and calmly compares a few companies.
- For the customer in a hurry: a phone number they see straight away, a short report form and clarity on when you can come.
- For the customer who is comparing: an explanation of the options, a cost indication, examples of previous work and reviews.
- For both: proof that you work in their town and that you can be trusted.
Make sure your homepage sends both groups the right way straight away. For example with two clear buttons: ‘Report a fault’ and ‘Request a quote’.
The pages of a good installation or repair website
- A page per service or per appliance, for example washing machine, dishwasher, central heating boiler or air conditioning.
- A page per service area or key town, with real local information.
- Rates or an honest indication: call-out charge, hourly rate, what a first visit includes.
- About us, with photos of the engineers and the van.
- Customer reviews.
- Frequently asked questions, for example about warranty or which brands you repair.
- Contact details and a report form.
Pages per service and per town are extra important for this kind of business. People almost always search for a combination, such as ‘dishwasher repair Haarlem’. A page about exactly that has a better chance of being found than a general services page.
Getting your installation company found locally
For installers and repair companies, local SEO is often the main source of new customers. It means making sure Google knows where you work and what you do.
- Create service area pages that actually say something: which towns and neighbourhoods, how quickly you usually get there, what kind of work you often do there. Don't copy the same text with only a different town name, because that helps nobody.
- Complete your Google Business Profile, including service area, services and photos.
- Collect reviews on Google. Ask for them straight after a successful job. Our article on getting more Google reviews helps you get started.
- Make sure your name, address and phone number are the same everywhere: on your site, your profile and in business directories.
You will find more explanation in our article on local SEO.
Bringing in fault reports and quotes directly
A report form for a fault or repair needs to be short. The customer may be standing in a flooded kitchen with their phone in their hand.
- Ask for the appliance or installation, the brand if known, the problem in a few words and the postcode.
- Let the customer upload a photo. That often saves you a phone call or the wrong part.
- Ask for preferred days or times.
- Send an automatic confirmation explaining what happens next.
- Put a clickable phone number at the top of every page, on mobile too.
If you get lots of reports, it pays to put them into your schedule automatically. Then nobody has to retype them. Read more about this in custom scheduling software.
Building trust: reviews, prices and warranty
A customer lets you into their home. So trust is just as important as visibility. A few things help a lot.
- Show real reviews, preferably straight from Google, so visitors can see they are genuine.
- Be open about your prices, or at least give an indication, such as call-out charge and hourly rate.
- Say what warranty you give on parts and labour.
- Show your engineers, with their names if they are happy with that.
- Only mention accreditations or certifications if you really have them.
Show examples of your work too. A few photos of a tidy installation, with a short explanation of what the problem was and how you solved it, say more than a long text about craftsmanship. Do ask the customer whether they are OK with it, and leave out recognisable things such as house numbers or number plates. A short FAQ page helps as well. Think of questions like ‘Do you repair all brands?’ or ‘What if the part isn't in stock?’. That way you remove doubt before anyone even calls.
Common mistakes on an installation company website
- The phone number only appears at the bottom of the contact page.
- One long services page instead of separate pages per service.
- Service area pages with exactly the same text and just a different town name.
- No price indication at all, so people call first to ask what it costs, or give up.
- A slow site on mobile, while most emergency customers search on their phone.
- Forms that never arrive because the email lands in a spam folder. Test your form regularly.
Example: the WitFix website
We built the website for WitFix, an appliance repair company working all over the Netherlands. On that site you will find a service finder by appliance and town, pages per service area to get found locally, Google reviews on the site and a quote form. Those are exactly the building blocks from this article. See the project on our work page.
How much does a website like this cost at Violexa?
A custom website with us starts from €1,799 excl. VAT (€2,177 incl. VAT) per project. That includes design, build, a design that works on every screen, basic SEO, Google Analytics, a CMS and training. If you need many service areas or a service finder, you get a fixed price upfront, in writing. Read more about our approach under websites and apps.
Want to know what your business needs? Request a free quickscan. It is a 30-minute conversation, online or on location. Afterwards you get short written advice with a price indication, with no obligation.
Frequently asked questions
What should a website for an installation or repair company include?
Your services, your service area, a clear phone number, a short report form, a price indication and reviews. Separate pages per service and per town help you get found locally.
How do I get found better in my region as an installer?
Complete your Google Business Profile, collect reviews and create pages per service and service area with real, unique information. Keep your name, address and phone number the same everywhere.
Should I put my rates on my website?
It is sensible to give at least an indication, such as call-out charge and hourly rate. Customers are less likely to give up when they know roughly where they stand.
Can fault reports go into my schedule automatically?
Yes, with an integration between your website and your scheduling software. A report then lands in the right place straight away and nobody has to retype anything.
